The search engine giants have launched the Google+, which they hope will rival Facebook and Skype. The project had taken a year tocreate and permits users to share pictures and send messages via “circles” – meaning that only particular groups, such as workmates and family members, will probably be able to see updates.
Google+is the next step in social networking for Google after previous efforts such as Buzz and Orkut proved unsuccessful, although the new project is thought to be probably the most aggressive attempt yet.
“Today, the connections betweenpeople increasingly happen on-line,” wrote Vic Gundotra, senior vice-president, engineering of Google on the company’s corporate weblog.
“Yet the subtlety and substance of real-world interactions are lostwithin the rigidness of our online tools. In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.”
Surprisingly for such a high-profile venture, Google+ was launchedwithout a press conference and rather emerged with small fanfare and a minimum of fuss.
The launch of Google+is the latest step within the ongoing rivalry between Google and Facebook. The social networking giant was lately caught red-handed following hiring a PR firm to smear Google.